In today's digital world, how do you keep your customers engaged and interested in what you say? It can be hard to stay on top of the latest trends if you're not a millennial. If you want to be successful in marketing, then it is important that you make full use of all marketing channels available to you. This includes using SMS marketing as an outreach tool.
SMS marketing is a frequently underutilized channel that actually enjoys high read and open rates, higher than email and many newer channels. With many people in the Philippines using more than one mobile phone and not everyone having access to mobile data, SMS is still an important piece of the marketing puzzle.
But before you start sending out the best promotions your business has to offer, one of the important first steps to take is to build your own SMS subscriber database. It's not a walk in the park! But in this blog post, we will go over how to create and maintain an engaged subscriber database so that your efforts don't go to waste!
Let's go through the steps you need to do one by one.
As with any important undertaking, you first need to know your goals. Which group of people do you want to target for your SMS promotions and blasts?
Usually, these are your usual customers and your target market. This would also be the easiest target for you to do, since you know the most about them already, through your work with your business.
Keep your target market in mind as you go through the rest of the steps in building your SMS database.
Your SMS subscriber database is basically a list of phone numbers from people who are already interested in receiving information about topics related to your company or brand.
You might actually already have some of these numbers from your past customers, but make sure that they have opted in to receive SMS promotions from you! Don't take it for granted that if they've given you their phone, they've agreed to receive marketing promotions. You should ask!
A simple text message to confirm can come a long way. You should include the following when you invite them to be part of your database:
This might seem like a lot of information, but they need to be fully informed or else you can get complaints and might even get penalized!
What happens if you don't have any numbers from past customers? Maybe you had a business run purely through trade booths and fairs. Maybe you didn't store that information when you made your sales.
That's all right. After all, even if you already have a good list, it's important to get the word out about your SMS list and get even more subscribers. This involves encouraging people who are already interacting with your brand on other platforms to sign up for your SMS list.
Think about the following opportunities:
This may seem like a lot of work upfront, but it will pay off in the long run, as you'll have more people to market to and communicate with.
When you have a smaller subscriber list, it might be tempting to do it DIY. But once the subscribers start rolling in, you'll have to make sure that you can keep up with everything.
There will be people subscribing, and people asking to be removed from the list. Depending on how personalized you want to go, you'll have to keep customer information on hand. Don't make the mistake of calling someone by a different name, or sending more promotions to someone who has already asked to be removed.
Once your list grows, look into ways of managing your subscribers. A cost-effective service like TextBuddy can help keep things organized and save you a lot of time, effort, and even money.
It's not enough to have a sizable list: it's important how engaged and interested they are in your brand. A big list is useless if very few actually follow through on what you send them.
While your tactics will change depending on your target market, here are some valuable and useful ideas on how to keep a subscriber list engaged.
Keeping your subscribers interested in what you have to say is key to having a healthy SMS subscriber list. Don't be afraid to mix it up. A little variety can spice up your subscribers' inbox, and remember that your SMS subscribers won't behave in the same way as your other marketing channels.
Catering to the sentiments on your subscriber list is important. Remember to think about how unique your SMS list is and what promotions or news they will enjoy. Treat them like a VIP, and they'll love you for it.
SMs marketing doesn't have to be boring or old school. When used correctly, it can make a big difference in keeping customers happy while building a relationship with them that can sustain your business.
It's worth it to take the time and effort in building your SMS database. The payoff is a list of subscribers who are highly engaged with your company and brand. Take these tips into consideration when you're working on how to keep them engaged!
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